Short one today. This seems to be the state of much advice, ie, that you must cover both points below…
1. Get rid of every single adverb. Clean up your sentences. Make them tight. Simple yet eloquent. In short, what everyone else is doing. Active voice. Whatever tense is in vogue. Only show, never tell. Don’t diverge from this style.
2. Stand out with a distinct, inimitable voice/style.
Does anyone not see a complication here? I don’t mean in terms of balancing two – I mean in terms of outright adherence to these.